>LG RECEIVES ECO-FRIENDLY LABELING IN EUROPE

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Seoul, Jun. 25, 2011 – LG Electronics’ (LG) 47LW5500-ZE and 47LW550T-ZE CINEMA 3D TVs have become the first TVs in Europe to receive the Carbon Reduction Label, a low carbon footprint labelling scheme managed by the Carbon Trust, a non-profit company set up in 2001 with the support of the UK Government.

“This certification marks an important step forward for us in terms of improving our environmental brand image in Europe,” said Il-geun Kwon, head of LG’s LCD TV R&D Lab. “Europe is the world’s largest TV market so it is important that LG be able to communicate to its European consumers our commitment to developing world-class products using the most responsible materials and manufacturing processes.”

The Carbon Reduction Label reflects LG’s pledge to reduce greenhouse gases. It also demonstrates the progress and commitment the Korean company made to reduce the amount of carbon associated with the entire lifespan of its products, from production to distribution to use. Equally important, the award reflects the changing priorities of LG’s customers — both in Europe and elsewhere — to put greater emphasis on environmentally-responsible manufacturing.

With climate change and the environment playing a more important role in consumers’ purchasing decisions, eco-friendly products have a clear competitive advantage. LG is focusing heavily on reducing the power consumption of its TVs and is also evaluating its supply and distribution chains and the way the company buys components. LG will continue to encourage contractors to utilize “low-coal” goods and more energy efficient manufacturing processes.

Through innovations such as Edge LED and the Local Dimming System, the 47LW5500-ZE and 47LW550T-ZE use more than 30 percent less energy compared to conventional models in the same class. And with Smart Energy Saving, LG’s own energy reduction technology, the LCD TVs further reduce power consumption by up to 70 percent. This translates into a reduction of 795kg of carbon dioxide emissions over the average lifespan of a TV in Europe (7.2 years). This is the equivalent of 250 liters of diesel fuel.

Thanks to their slim designs, LG’s certified CINEMA 3D TVs also use 37 percent less packing volume than other similar models. This reduction further helps reduce LG’s carbon footprint, particularly in terms of physical distribution costs per unit.

>LG BRINGS CINEMA 3D TV TO NEW MARKETS WITH MEGAN FOX

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Abu Dhabi, the rich and vibrant capital of the United Arab Emirates (UAE), has developed into one of the most attractive destinations in the region. With some of the most iconic examples of modern architecture in the world, it was no easy task for LG to choose just one venue for its CINEMA 3D launch in the Middle East and Africa market.

LG hoped to celebrate its latest 3D technology with as many of its partners, customers and members of the media as possible, but the event had to be something special, something memorable. In the end, there was only one choice – LG would take over Ferrari World Abu Dhabi for a day.

Ferrari World was the perfect venue to hold the LG CINEMA 3D extravaganza as the theme park itself epitomizes the statement ‘We bring sensations to people.’ (Source: CarScoop)

As the world’s largest indoor theme park, Ferrari World was clearly the right choice for LG to reaffirm its commitment to cutting-edge innovation. Bold and dramatic from an architectural standpoint, the red mega-structure is gracefully situated on Yas Island, also home to the Formula 1™ Etihad Airways Abu Dhabi Grand Prix. Both the building and the attractions inside reflect Ferrari’s brand values of passion, technical innovation and excellence, three values that LG itself is very familiar with.

And as if that weren’t enough, LG called upon one of Hollywood’s brightest young stars to help – ‘Transformers’ lead actress, Megan Fox.

(From left) Ki-wan Kim, President of LGE Middle East & Africa Region, actor Brian Austin Green of the Terminator TV series, and actress Megan Fox of Transformers fame take in LG’s CINEMA 3D at Ferrari World on Jun.06. (Source: LG Electronics) Fox attended the launch with her husband, Brian Austin Green, perhaps best known for his roles in Terminator: The Sarah Conner Chronicles and Desperate Housewives. With her stunning smile and chic style, Fox certainly had her fair share of admirers as she admired LG’s wares. A series of CINEMA 3D experience zones were situated throughout the park to show off the system’s capabilities. The centerpiece was an epically big 500 inch LED 3D screen shipped in from Korea. Megan Fox has a look at some of LG’s CINEMA 3D technology at the launching show inside Ferrari World, UAE. (Source: LG Electronics) While Fox took in the impressive technical exhibitions, Green also showed an interest – as well as a quick sense of humor – when he remarked, “I’d watch [Megan] in 3D. It enhances the viewing.” After a quick laugh, he offered a few more insights. “I think what it would be great for is things like racing. I think sporting events would be amazing. Basketball, boxing.” In the afternoon, the charismatic actress changed into a cream-colored dress and mingled with the other guests as well as the media, commenting on the extent to which 3D had become a part of her life. “I have one CINEMA 3D in my bedroom. We have a step-son who is obviously going to be into 3D in every way. It’s a pretty impressive television. All of the apps it has are great. With YouTube and a web browser, it’s sort of an all-in-one home entertainment system, and you don’t have to have separate components. You hook it up and everything is there. It really is amazing.”

Megan Fox introduces CINEMA 3D at the press conference with LG executives. (Source: LG Electronics) The day was split into two sessions, with the morning devoted to a press conference where more than 150 journalists were introduced to the next generation CINEMA 3D TVs. In the evening, more than 3,500 invited guests were given entry into the park to enjoy the attractions and experience CINEMA 3D for themselves. The morning press event saw media representatives from across the Middle East and Africa descend on Ferrari World for the CINEMA 3D unveiling. As a demonstrative tool, the journalists were encouraged to compare CINEMA 3D displays with existing technologies in side-by-side comparison zones that focused on both visual strengths as well as content management. (From left) Kyung-hoon Byun, Executive Vice President of LGE HE Company, Megan Fox, and Ki-wan Kim, President of LGE Middle East & Africa Region watching 3D movies inside Ferrari World. (Source: LG Electronics) Early in the evening, Fox returned once more to perform a ceremonial ribbon cutting to open the experience zones. The invited guests then had free rein to enjoy all the theme park attractions, including a wide array of interactive exhibitions demonstrating the full range of CINEMA 3D’s capabilities. More than 3,500 guests were treated to a visual spectacle, only possible due to CINEMA 3D’s Flexible Viewing Positions and Wide Viewing Angle features which create the perfect viewing experience for large groups. Also, LG’s lightweight, comfortable and inexpensive glasses are seen as a step up from the inconveniences presented by shutter-style glasses, and CINEMA 3D’s compatibility with a wide range of preferred content has also garnered praise. “LG is opening a new chapter in the development of world TV by bringing CINEMA 3D to consumers in the region. It represents the absolute pinnacle of 3D TV entertainment using the very best of recent innovative technology from LG,” said Mr. Ki-wan Kim, President of LG Electronics, Middle East & Africa Region. As the largest launching event that LG has ever held, the entire celebration was a daunting undertaken inside of the world’s largest theme park. That it turned out to be a resounding success was seen by many as a reflection of the priority LG has placed on dominating the home 3D TV market.

>3D Joins Cream of Indie Film-making Talent at Tribeca Festival

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When two-time Academy Award winner Robert De Niro co-founded the Tribeca Film Festival 10 years ago, he was determined to have festival goers experience a unique celebration of the power and possibilities of film. This year’s event, which wrapped on May 1, was another successful celebration of that spirit, with a shower of quirky, challenging, and independent-minded productions from around the world.

Some 5,600 films and documentaries from more than 40 countries were on show at the New York event. Star turns included Cameron Crowe with “The Union,” his first film in six years, and Will Ferrell, who lent his comedic talents to the low-budget comedy “Everything Must Go

Venues for the 10th Tribeca Film Festival, which ran from April 30 to May 1 in theaters across Manhattan, New York. (Photo courtesy of the Tribeca Film Festival)

Just as exciting, however, was the vast selection of films from lesser-known talents, including productions from South Africa, Norway and across the United States that tackled everything from avant-garde poets to children with photographic memories.

Eager to help foster the adventurous talents of tomorrow, LG provided students from the Tribeca Flashpoint Media Arts Academy, in Chicago, with equipment and technical support to help them produce a series of shorts with the company’s latest 3D technology, CINEMA 3D. The films also debuted at this year’s festival, on a series of CINEMA 3D TVs and Blu-ray™ players in venues throughout lower Manhattan.

Beth Janson, executive director of Tribeca Film Institute, speaks at an April 28 screening of the short films students made using LG’s Cinema 3D.

“Our students and faculty are so happy to have had this opportunity to use the latest in digital film and 3D technology,” said Audrey Welling, a senior producer at the academy. “It certainly gave them an edge as they leave the classroom and start their careers.”

“As a student it’s important to be able to learn how to shoot 3D, how to edit 3D, how to master 3D, because it’s the way of the future,” said Stephen Fletcher, a student at the academy.

Of note among the submitted films, “The Flying Wallendas Highwire Family,” turned heads by successfully capturing the tension of live high wire performances in the 3D format. Viewers also enjoyed an animated short, “The Universe of 3D,” which showed how LG’s 2D logo could be transformed into a compelling visual experience.

Tribeca Flashpoint Academy students film scenes from “The Flying Wallendas Highwire Family,” one of the 3D shorts shown at the Tribeca Festival. (Photos courtesy of the Tribeca Flashpoint blog)

By providing students with the skills they need to create 3D films of their own, the joint project with Tribeca is also aiming to push creation of the kind of inventive, daring content that can make 3D such a thrilling medium for home entertainment.

“We hope that our alliance with Tribeca and the Tribeca Flashpoint Academy will inspire more young filmmakers to create 3D content for consumers to enjoy,” said John Weinstock, Vice President of Marketing for LG. “The 3D films created by these students already capture the exciting possibilities of the 3D experience.”

At the ripe old age of 10, the Tribeca Festival has matured into one of the leading outlets for creative, leftfield filmmaking in the United States. As 3D moves from the creative fringes to the mainstream, it’s thrilling to know that some of the cream of the country’s cinematic talent will be fulfilling De Niro’s vision, and discovering just how powerful 3D can be.

>The Next Generation LG CINEMA 3D has arrived and It’s here to STAY!

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On 5^th May 2011, LG Electronics (LG) Malaysia announced the release of its CINEMA 3D TV range, a diverse line-up of TVs equipped with LG’s next generation CINEMA 3D technology. The 3D TVs combine the first “flicker free” 3D picture in the industry with comfortable, lightweight glasses, a brighter picture, more Flexible Viewing Positions and Wide Viewing Angle, making them the perfect sets for watching 3D with groups of family or friends.

Beside the Cinema 3D TV, the Smart TV range was also announced. With its simple Home Dashboard and Magic Motion Remote Control, LG’s Smart TV makes it easy to access a full array of premium online content, LG Apps and much more.

The day started out with the Media Launch that was held in the morning at the Sunway Pyramid Conventional Centre. A total of 74 media consisting of the Dailies, IT Magazine, Online Publications, Lifestyle Magazine as well as the broadcast attended the launch event.

Media trying out the glasses to view the 3D effect

Media were seated before the launch began

1^st Speech of the day was given by Mr. HK Kwon, LG Managing Director

2^nd Speech was given by Mr Howard Lee, LG Vice President of LCD TV Asia Marketing Team

Justin Seng, HE Assistant Manager giving a presentation on Cinema 3D & Smart TV line-up

Cinema 3D and Smart TV Zone

There was a Cinema 3D and Smart TV Zone comprising of various booth that carries different core features of its TV. The media was able to test for themselves the LG Cinema 3D TV in comparison with the conventional 3D TV. Main features that were highlighted were:

Light and Comfortable Lightweight Glasses

LG’s CINEMA 3D glasses weigh only 16 grams – almost half the weight of conventional 3D glasses. Unlike conventional 3D glasses, you don’t have to worry about recharging your glasses. As LG’s CINEMA 3D glasses are battery-free, there are no harmful electromagnetic waves generated. Avoid the high cost of conventional 3D glasses, LG’s CINEMA 3D glasses are very affordable, so you can buy as many as you need to enjoy the 3D experience with family and friends.

Booth showcasing our Cinema 3D Glasses in comparison with Conventional 3D Glasses

LG Cinema Glasses only weighs 16 gram while the Conventional Glasses weigh 40 grams

Certified Flicker Free (Certified Flicker Free by Intertek & TUV)

No more dizziness, nausea or discomfort. LG CINEMA 3D TV technology eliminates flicker from glasses, allowing you to free indulge in 3D images for an extended time without dizziness or weariness.

Certified Flicker-Free Booth

Crosstalk Free

LG CINEMA 3D TV is crosstalk-free, giving you vivid 3D pictures for a viewing experience pleasant to your eyes.

Crosstalk Free Booth

Flexible Viewing Position / Wider Viewing Angle

LG’s CINEMA 3D give you the freedom to enjoy consistently clear and bright 3D pictures in any position. Unlike conventional 3D TV’s, LG’s CINEMA 3D enables you to lie down or lean back without any image blackout.

Flexible Viewing Position Booth

2D to 3D Conversion

No more worries about lack of 3D content. LG’s CINEMA 3D provides remarkably improved 2D to 3D conversion function which offers more realistic 3D images at any moment. Enjoy any 2D content in full dept of 3D images

2D to 3D Conversion Booth

Ultimate 3D Brightness

LG Cinema 3D TV provides brighter and clearer 3D images than conventional 3D TVs. Almost 2 times brighter.

Ultimate 3D Brightness Booth

Smart TV – Point.Click.Control

The easy use of LG Smart TV begins with its simple, uncluttered Home Dashboard. On a single screen with TV Live, Premium Content, LG Apps and Launcher Bar, LG’s Home Dashboard offers simple, intuitive access to Smart TV’s full range of entertainment options and an easy way to find whatever viewers want to watch.

LG Smart TV Booth

The media was then invited to take an exhibition tour around the Cinema 3D & Smart TV Zone with the guidance of our Home Entertainment Product team to give them a more in-dept overview of its features. After that, they had a Q&A session which allows them to voice out any queries that needed clarifications.

Media were taken on an exhibition tour with the guidance of LG’s Product Specialist

Q&A Session with the Media

Banjir Kim, (HE Senior Product Manager), KH Chee (LG Sales GM), HK Kwon (LG Managing Director), Howard Lee (LG Vice President of LCD TV Asia Marketing Team) & Joanne Foo (GM & Head of Marketing)

The event didn’t end there, there was another session during the night which were attended by LG’s dealers from various states to have a first look at our Cinema 3D and Smart TV line up. The night was packed with food, entertainment, speeches, lucky draws and most importantly to enable LG to mingle with their dealers.

Dealer with LG Staff

Dealers were seated before the event began

The night was filled with Entertainment: Live Sand Art, Singing and Stand up Comedy

There were also more singing and dancing to keep the dealers entertained

Lucky Draw Winners

The Night ended with a closing cheer by KH Chee (LG Sales GM), Banjir Kim, (HE Senior Product Manager), Howard Lee (LG Vice President of LCD TV Asia Marketing Team) & HK Kwon (LG Managing Director)

The very next day, LG Promoters, Merchandisers & Floor Salesmen were given a “workshop” to enable them to get to know the product better in terms of functionality and workability.

Malaysia’s Cinema 3D Line-ups are as follows:

• LW6500

At the top of the CINEMA 3D range is the LW6500, which boasts superb picture quality in 2D and 3D along with all the advantages of LG’s Smart TV technology. Via a simple Home Dashboard, LG’s Smart TV provides access to LG Apps and a range of premium content via top global providers as well as the best in locally sourced shows. Smart Share makes it easy to share content between the TV and digital devices, and MCI (Motion Clarity Index) 850 ensures super-fast screen processing for a silky smooth picture. Pricing and availability to be confirmed.

• LW5700

The LW5700 combines CINEMA 3D and Smart TV functions with a distinctive frame available in brown, purple or silver. In common with all LG’s top of the range 3D TVs, the LW5700 also packs Micro Pixel Control, which allows for more precise and efficient control of individual LED blocks behind the screen. Available now at the following recommended retail price:

55LW5700 RM12,999

47LW5700 RM6,999

42LW5700 RM4,599

• LW4500

For customers looking to enjoy a more competitively priced set focused on the CINEMA 3D experience, the LW4500 offers LG’s superb 3D picture along with a range of other high-tech features. Clear Voice II enhances speech to ensure viewers won’t miss a single line of dialogue, while AV Mode II optimizes picture and sound for cinema, sports and game content. Pricing and availability to be confirmed.

CINEMA 3D TV Specifications:

• 3D TV (CINEMA 3D)
• Flicker Free
• Crosstalk Free
• Light and Comfortable Glasses
• 3D Light Boost
• Flexible Viewing Positions / Wide Viewing Angle
• 2D to 3D Conversion
• Smart TV: Home Dashboard, Magic Motion Remote Control,
• Smart Share, Premium Content, LG Apps and Web Browser (excluding LW4500)
• LED Plus
• Micro Pixel Control
• MCI (Motion Clarity Index) 850 (LW6500), MCI 600 (LW5700), MCI 400
• DLNA / Wi-Fi
• DivX Plus / HD
• Smart Energy Saving
• Clear Voice II
• AV Mode II

>CINEMA 3D Makes Record-Breaking Arrival in Europe

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On April 21, LG held one of the most ambitious events in its history as it launched its new CINEMA 3D TVs in Europe. In the beautiful Grand Palais in Paris, LG invited 1,500 stars, media, retailers and customers to what would be the biggest ever screening of a 3D movie on the biggest ever 3D screen – facts now acknowledged by Guinness World of Records.

Paris, known for beautiful scenery and rich history, is one of the most visited cities in the world. Once the center of a sprawling empire, France’s capital now stands as a cultural marvel and a showcase of human endeavor.

An LG CINEMA 3D flag flutters in the Paris wind, with the Eiffel Tower in the background.

Then, there is the Grand Palais, a magnificent structure built in 1900 for the World’s Fair. Used to stage everything from grand exhibitions to horse-riding contests, it is better known as a symbol of innovation and modernity.

Our France marketing team thought that such a symbolic place – which has inspired the public with art and technology for over 100 years – would be the perfect venue to launch our CINEMA 3D. And they were absolutely right!

Buses emblazoned with CINEMA 3D logos pull up by the Grand Palais.

Byun Kyung-hoon, LGs Executive Vice President and Head of Overseas Sales and Marketing, describes the technological wizardry behind CINEMA 3D and Smart TV

With the venue secured, visualizing the event was exciting – overwhelming, even. With some big decisions and the full support of our top brass, we collaborated with six teams from LG HQ and the France office to plan the most ambitious event I’ve been part of in more than 10 years of marketing.

The challenges were many and daunting. Due to government regulations, booking the Grand Palais would ordinarily have to be done more than a year in advance – we had two months. In that time, we had to pull out all the stops to persuade the authorities to let us use the Grand Palais, while we simultaneously planned an event that would normally take at least six months to pull off.

Most galling of all, though, was ensuring the event befitted the stature of the venue. We originally pitched the event as the biggest ever 3D movie screening for the public – but we knew that even this wouldn’t be enough. The authorities in charge of Grand Palais are very strict about its events not being too “commercial,” so we had to come up with something really creative, but which also clearly communicated what makes CINEMA 3D so special.

Our solution was to turn the Grand Palais into a “total 3D playground.” As visitors wandered around with their CINEMA 3D glasses, they would pass an entire side of the Grand Palais set up as an “experience zone,” where they could see for themselves the difference between CINEMA 3D TVs and competing 3D sets. Nearby would be a section of 3D video games, 3D projectors and 3D computer monitors, while the halls inside were lined with the latest CINEMA 3D TVs broadcasting the entire event live in 3D.

At the “experience zone” at the Paris launch event, visitors had a chance to see for themselves the difference between CINEMA 3D and older technologies.

The other side of the Palais was transformed into a breathtaking 3D movie theater, with space for 1,500 viewers. LG in fact set two world records that night: the biggest ever 3D movie screening, and the largest 3D projection screen (27 meters by 11 meters).

In keeping with the theatrical atmosphere, we hired Isabelle Giordano, a prominent move critic, to host the show, and invited along actor Sophie Marceau, director Claude Lelouch, and a host of other top French celebrities. There were turns from French magician Dani Lary and Brazilian dance troupe Brasilian Ambience. And, of course, we screened the 3D animation blockbuster RIO, which had opened just a few weeks prior to the event.

A record 1,500 people marvel at a screening of animated blockbuster RIO, shown on the world’s biggest ever 3D screen.

Managing the entire event, which also included a daytime show for press and sales staff, was a formidable undertaking. Adding to the fun were the cultural differences between our teams from Korea and the French staff on the ground. In one nail-biting example, we encountered difficulties when testing the 3D videos before the main event.

With just two hours remaining in which to fix it, the technical staff went for lunch for a little over an hour. But when they came back, with 30 minutes to spare, they promptly fixed the equipment right up, and it worked perfectly. Among many other things, we learned that the French style of doing things – though very different from ours in Korea! – can work wonders.

Sophie Marceau, a very special guest at the event, poses for the cameras.

Along with top brass from LG, French Superstar Sophie Marceau checks out LG’s CINEMA 3D for herself.

The spectacular interior of the Grand Palais, specially decked out for the CINEMA 3D launch event.

To see a French national monument turned into a huge LG showcase, to see jaws dropping among our illustrious guests, and to see the pride on the faces of the LG staff, are things that will stay with me for a long time to come. One person told me she’d been to the Grand Palais many times, but had never imagined this “3D playground” could turn it into something even more spectacular. It was a fantastic effort from everyone involved, and I’d like to thank everyone – the France team, the teams from HQ, the wonderful media, sales staff and guests – for helping make a little piece of LG history.

>See the Difference: LG CINEMA 3D TVs versus Conventional 3D TVs

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LG CINEMA 3D TV is grabbing the attention of not only early adopters but media and general consumers as well with its significantly upgraded technology. Conventional 3D TVs can’t even compare. LG CINEMA 3D TV takes 3D technology one step further with a technology called Film-typed Patterned Retarder, or FPR. This technology delivers more natural and vibrant 3D images by applying the closest possible method of how we actually perceive three-dimensional effects. LG CINEMA 3D technology is successfully moving away from conventional 3D, bringing forward the next generation in 3D TV viewing.

Today, let’s delve into the difference between the LG CINEMA 3D TVs and conventional 3D TVs.

Flickered Images vs. Flicker-free Images

3D TVs (SG Type; Shutter Glasses Type) continuously shut the left and right lenses of the 3D glasses to generate 3D images. The continuous shutting off and on of the left and right lenses subconsciously affects the vision and the viewers’ eyes may experience stress, or even dizziness and nausea. Also after the glasses shut off and back on, the left and right images overlap with each other, causing the crosstalk.

But, LG CINEMA 3D TV is free from flickering and crosstalk, and is so much easier on your eyes. Unlike conventional 3D TVs, LG CINEMA 3D TV uses an advanced technique that places a special polarized film on the TV panel itself rather than using the old shutter method. LG CINEMA 3D TVs have been certified by TÜV and Intertek as the world’s first Flicker-Free 3D TVs.

	Conventional 3D TV (SG Type)	LG CINEMA 3D TV (FPR Type)
3D Image Generating Method	Generates 3D images by artificially blocking the left and the right view	Generates 3D images by placing the polarized film on the TV panel itself
Result	Tired eyes, vertigo, headache, or nausea due to the flickering	Eyes are more relaxed and you can watch 3D TV for a longer time

Heavy Glasses vs. Light & Comfortable Glasses

3D TV (SG Type) glasses were heavy for technical reasons. Because the glasses have to receive visual transmissions from the TV, they require a separate device to receive the signals. They also need batteries, which of course makes them significantly heavier. Even slightly weighty regular glasses are uncomfortable after a certain amount of time, and the 3D glasses weigh much more than those. Watching TV with such heavy glasses can get very uncomfortable after a long time, and who really wants that when watching TV?

[Left: Disassembled Conventional 3D TV Glasses / Right: Disassembled LG CINEMA 3D TV Glasses]

LG CINEMA 3D TV glasses, however, weigh less than half the weight of conventional 3D TV glasses. The main difference is that, with the FPR, there is no longer any need for signals to be sent back and forth from the TV to the glasses, meaning that the glasses are completely free of electrical parts or batteries. On top of that, LG even developed clip-on lenses for consumers who wear prescription glasses. In this way, LG CINEMA 3D TV enables perfectly comfortable viewing experience, which is of course what watching TV should really be like.

	Conventional 3D Glasses	LG CINEMA 3D Glasses
Characteristic	∙ Glasses are directly involved in generating 3D images ∙ Unable to watch the 3D screen when the signal between the TV and glasses is disrupted by a change in position	∙ Receives the 3D visual transmissions from the TV panel ∙ Able to watch stable 3D images regardless of the position or the location
Parts	Polarizing plate, LCD, battery, Charging module, Switch, etc.	Polarizing plate
Weight	Over 40g	16g (less than half of SG Type’s weight)
Synchronization	Sends signals to different 3D devices at different times, so a pair of glasses can only sync with one device at a time	With standardized 3D technique, a pair of glasses can sync with a number of 3D devices (Projectors, laptops and monitors etc.)

Darkened 3D Images vs. Bright 3D Images

Most of you may have experienced that sometimes when watching 3D images, the same content may seem darker compared to 2D images. This happens in conventional 3D TVs (SG Type) that use constantly flickering shutter glasses, which also have black panels to resolve image blurring. In conclusion, both the 3D TV monitor and the glasses make the original image darker than it really is.

But, LG CINEMA 3D TV shows brighter 3D pictures. Furthermore, with 3D Light Boost, which is a thin film that is attached to the panel, the light from the backlight unit is maximized, delivering images that are almost 2 times brighter than conventional 3D TVs.

And unlike conventional 3D TVs, which only generate 50 frames (50Hz) of 3D images, the LG CINEMA 3D TV can generate up to 200 frames (200Hz) per second. Thus, CINEMA 3D TV generates four times as many images compared to conventional 3D TVs, realizing smoother, better, and higher quality 3D images.

Restricted Viewing Position vs. Flexible Viewing Position

Another downside of conventional 3D TVs is that when people watch, they have to sit in an upright position. Because the TV and glasses had to constantly communicate with each other, turning the angle of the glasses would interrupt the signal and that would affect the 3D images.

On the other hand, CINEMA 3D TV with FPR technology does not require the TV monitor and glasses to send signals back and forth, so you can enjoy watching 3D content lying down or leaning back on the couch! The flexible viewing positions in other words mean that you can comfortably enjoy watching 3D TVs in any angle or position. For example when you’re watching 3D TV with your friends on conventional 3D TVs, everyone had to gather around the center to watch properly. But with LG CINEMA 3D TV, everyone can relax and experience pleasant 3D TV viewing.

Difference in Viewing Positions

Viewing Angle Difference

So far, we have observed the differences between the conventional 3D TVs and LG’s CINEMA 3D TV. Let’s summarize them into a simple chart.

	Conventional 3D TV (SG Type)	LG CINEMA 3D TV (FPR Type)
3D Glasses	∙ Vertigo, headache, and nausea due to glasses’ flickering ∙ Heavy in weight. Includes various devices inside for signal reception ∙ Can watch only one TV per glasses ∙ Weight: over 40g	∙ Comfortable viewing experience without any flickering or Crosstalk ∙ Light and even has clip-on lenses for person wearing prescribed glasses ∙ Standardized technique allows one pair of 3D glasses to sync with projectors and laptop, etc. ∙ Weight: 16g
Screen Brightness	∙ Screen is dark because black image was inserted to remove the Crosstalk ∙ Brightness: 80nits	∙ Bright and clear images by 3D Light Boost. Is free from black images ∙ Brightness: 150nits
Motion 3D Interpolation	50Hz	TruMotion 200Hz
Viewing Positions	Unable to watch 3D images in restricted viewing positions	Able to watch stable 3D images in any positions
Viewing Angles	Able to watch stable 3D images only within the limited viewing angle (less than 80 degree)	Able to freely watch stable 3D images from any angle within up to 180 degree

As you can see, the LG CINEMA 3D TV is truly the next generation 3D TV. It has made up for the many shortcomings of conventional 3D TVs, and perfected the realization of 3D images. With revolutionary FPR technology, the CINEMA 3D TV has taken a step closer to a future that includes glasses-free 3D TV technology. With the most improved technology, the LG CINEMA 3D TV is the most advanced 3D TV available on the market today and it’s coming soon to Malaysia! And, there is no doubt that it has brought real 3D home entertainment to consumers.

>Cameron Sees the Future in 3D

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In the global movie industry, James Cameron is Mr. 3D. In 2009, the director of such megahits as Aliens and Terminator turned his attention to this under-used form and revolutionized it with his sci-fi smash Avatar. Telling the story of a clash between resource-hungry humans and blue aliens on the far-off planet of Pandora, Avatar redefined 3D technology, and surpassed Titanic – another Cameron movie – to become the highest grossing film of all time.

Megahit Avatar was shown in over 3,000 theaters worldwide.

(Photo courtesy of http://www.syaoran.net)

Cameron has been a staunch advocate of 3D home entertainment too, predicting it will become a standard feature on TV sets around the world. During a keynote speech at the National Association of Broadcasters (NAB), held in Las Vegas from April 9 to 14, Cameron said he believed less expensive polarized glasses would accelerate the adoption of 3D technology into the home.

James Cameron (left) and cinematographer Vince Pace at the 2011 NAB Show on April 11

(Photo courtesy of the National Association of Broadcasters)

Coverage of Cameron’s speech can be found here:

http://www.youtube.com/watch?v=Ct3eJsz7e68&feature=player_embedded

http://hwcdn.net/e3v8m4c6/cds/NABShow2011/JC_04112011-Cameron.f4v

Cameron’s remarks came at a critical time in the nascent 3D TV market. Since the initial launch of 3D TVs early last year, the market has been dominated by SG-type technology, a position that is only now being challenged by what is widely known as “polarized” or “passive” technology.

LG is among the pioneers in this newer form of 3D, with a range of TVs called CINEMA 3D, which use LG’s own Film Patterned Retarder (FPR) technology. LG unveiled its next generation CINEMA 3D TVs for the first time at CES 2011, held in Las Vegas from January 6 to 9.

Visitors marvel at the 3D experience on LG’s CINEMA 3D TVs.

LG’s FPR technology addresses the major shortcomings of SG-type sets. The picture practically eliminates the flicker and crosstalk that could cause discomfort or even nausea on previous 3D TVs, while the comfortable, lightweight glasses won’t get tiresome even for epics like Avatar. CINEMA 3D glasses also typically run to about USD 10 per pair, a fraction of the cost of SG-type eyewear.

FPR 3D glasses don’t need to be recharged.

In his speech, Cameron predicted a world in which 3D is standard, and where viewers demand 3D in the way they “used to demand color.” As 3D does become a more standard feature on TVs in the years ahead, technology such as LG’s will be key in helping it get there, with a 3D experience that is as smooth, comfortable and accessible as it is spectacular.

Passive 3D glasses let viewers enjoy 3D in greater comfort.

>The LG Next Generation 3D TV coming soon to Malaysia

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Beside the launch of our new LG Optimus 2X and Optimus Black at the 2011 MALAYSIAN GRAND PRIX RACE held from 8th – 10th April, we also showcased our latest 3D technology.

3D comparison booth

We had several booths whereby consumers can have a sneak peak of our latest 3D technology which will be available for purchase next month onwards.

Total 3D Solution Booth

Smart TV Booth

3D technology as we all know is certainly not new in the market but what stands out between our 3D Television in comparison to our competitors are some of the following key features:

• More Comfortable for your Eyes
  
  
  

  
  No more dizziness, nausea, or discomfort. LG’s CINEMA 3D technology eliminates flickering shutters from the glasses, allowing you to freely indulge in 3D images for an extended time without dizziness or weariness. While our advanced CINEMA 3D glasses eliminate flickering images, our Next Generation 3D panel provides clearer, blur- free images.
  

• Comfortable Cinema 3D Glasses (even for kids)
  
  
  
  

  LG’s CINEMA 3D glasses weigh only 16 grams – almost half the weight of conventional 3D glasses. Unlike conventional 3D glasses, you don’t have to worry about recharging your glasses. As LG’s CINEMA 3D glasses are battery-free, there are no harmful electromagnetic waves generated. Avoid the high cost of conventional 3D glasses, LG’s CINEMA 3D glasses are very affordable, so you can buy as many as you need to enjoy the 3D experience with family and friends.

• Brilliant 3D Pictures Quality
  Up to two times brighter than conventional 3D TVs. The LG CINEMA 3D TV produces brighter and clearer pictures by bringing the best out of the backlight units.
  
  
• Flexible Viewing Angle
  

  LG’s CINEMA 3D give you the freedom to enjoy consistently clear and bright 3D pictures in any position. Unlike conventional 3D TV’s, LG’s CINEMA 3D enables you to lie down or lean back without any image blackout.

In order to put the theory to test, we set up a Cinema 3D comparison booth whereby consumers can experience the 3D Technology for themselves. Both the TV sets were sealed so that consumers won’t be able to tell the difference. Then after, consumers who have tested both the TV were required to fill out a short survey indicating which TV is better in terms of its features.

Consumers testing out both the 3D TV. TV “A” being LG’s competitor and TV “B” LG

Consumers filling up the survey form

Consumers trying on our LG Cinema 3D Glasses as well as our competitors’ for comparison

Short interviews were done with some of the consumers who have tested the TV and most of their responses were that our LG Cinema 3D was better in terms of the 3D picture quality and its lightweight glasses.

Ms. Chen, one of the consumers that was interviewed, after viewing both the TV immediately felt that “B” was better in terms of the 3D quality. The 3D element seems more realistic and asked when will it be out in the market?

Ms Chen

Husband and Wife, Mr & Mrs Tilly from the UK (a couple that I’ve personally interviewed) had a go at both the TVs and found that there were distinct difference in terms of the 3D picture quality on TV “B”. Also, they felt that the LG glasses were more comfortable & lighter in comparison with our competitor.

Husband and Wife, Mr & Mrs Tilly

Encik Zul, when putting on the competitor’s glasses, one of our LG staff asked him to tilt his head and he found that the picture on TV “A” black out for a bit and could no longer see the 3D effect. When he put on LG’s glasses, he did the same thing but this time the 3D picture on TV ‘B” was not affected. Encik Zul agreed that LG had a better flexible viewing angle.

Encik Zul trying on LG’s and Competitor’s 3D Glasses to experience the difference

In total, there were 340 survey forms filled out by consumers and 82% said that LG 3D Cinema TV is better. Questions asked were:

1. Which TV is FLICKER FREE?
100% answered TV B, which is LG’s 3D Cinema TV

2. Which 3D glasses are more lighter and comfortable?
100% answered TV B, which is LG’s 3D Cinema TV

3. Which 3D TV Image is brighter and clearer?

12% answered TV A, which is our competitor’s 3D TV, while 88% answered TV B, which is LG’s 3D Cinema TV

4. Which TV has a Flexible viewing angle?
5% answered TV A, which is our competitor’s 3D TV, while 95% answered TV B, which is LG’s 3D Cinema TV

If you would like to witness this for yourself, we will be conducting the “Comparison Test” during one of our Road Shows that will be held in One Utama from 11^th to 15^th May 2011.

>LG CINEMA 3D Technology Wows Hollywood Celebrities

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On the eve of the Oscars®, LG Electronics and sister company LG Display launched the next generation 3D TV technology, LG CINEMA 3D, at the star-studded awards ceremony honoring independent films on the Santa Monica beach near Los Angeles, California, USA. From back-stage celebrity interactions with LG CINEMA 3D to media integration with the famous Access Hollywood television show, the 2011 Independent Spirit Awards was an incredible event that positioned LG as the leader in the emerging 3D TV category.

From left to right, actresses Shelley Waggener, Lauren Sweetser and Dale Dickey,
along with the event’s two hosts, marvel at an LG CINEMA 3D TV.

Hollywood celebrities including Ben Stiller, Samuel L. Jackson, Nicole Kidman, Jamie Fox and Jane Lynch were among the first to experience LG CINEMA 3D as they wore custom LG CINEMA 3D eyewear on the Spirit Awards Blue Carpet Saturday, February 26. Senior executives from LG Electronics and LG Display in Korea joined LG Electronics USA CEO Wayne Park to host top U.S. retailers and show the celebrities the amazing CINEMA 3D experience, preferred three-to-one by American consumers.

Ben Stiller dons LG CINEMA 3D TV glasses at the event.

Nicole Kidman poses for photographers.

With an LG CINEMA 3D TV in the background, a pregnant
Natalie Portman takes some questions from the hosts.

Actress Kerry Washington shows her appreciation for
LG CINEMA 3D and its lightweight glasses.

It was exciting to see the stars’ reaction to our 3D technology as nominees and presenters “Tuned in for Charity” on the Blue Carpet, to support Project: Involve, Film Independent’s signature diversity program. A new LG 3D Fellowship was established to educate the next generation of filmmakers about the ever-evolving technology. More than 1,400 attendees viewed a specially-produced two-minute 3D short during the awards program, which was broadcast on the Independent Film Channel. Backstage in the Official LG Cinema 3D Presenter Gift Lounge, celebrities and VIPs experienced the differences between LG CINEMA 3D and conventional 3D in a head-to-head viewing.

Samuel Jackson checks out LG’s CINEMA 3D.

Gerard Butler, star of the movie 300, takes a look around the
LG CINEMA 3D lounge backstage at the 2011 Spirit Awards.

Celebrity guest host Sandra Oh kicked off the event and led the charity building efforts on the Spirit Awards’ Arrivals Carpet. Following the opening of the Arrivals Carpet, a host of celebrities including Anthony Mackie, Rainn Wilson, Aaron Eckhart, Mark Ruffalo and Kerry Washington “Tuned in for Charity” on the Arrivals Platform. On behalf of all the celebrities who interacted with new LG CINEMA 3D TV, LG donated USD 125,000 to the “LG CINEMA 3D/Film Independent Fellowship” and Project: Involve.

Sandra Oh cuts the red tape to kick off the fundraising event, which LG is running
in conjunction with Film Independent (FIND) to nurture the next generation of movie directors.

Oh spots a pair of LG CINEMA 3D glasses as
she promotes the fundraising event.

Following the ceremony, two-time Oscar winner Hilary Swank and leading man Gerard Butler joined us at the LG-sponsored Voter Viewing Party for the Spirit Awards. Marking the official launch of LG CINEMA 3D technology in North America, the Spirit Awards showed how LG CINEMA 3D recreates the 3D movie theater viewing experience with lightweight, comfortable and reasonably priced eyewear, and delivers crisp bright images and a wide viewing angle. Many thanks to LG Display for their support of LG Electronics on this important milestone in 3D television history.

Hilary Swank and Gerard Butler enjoy the stunning 3D picture quality on
LG’s new CINEMA 3D TVs.